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A self-reflecting transparent song about how our pride ruined things as a believer. Whether it be interactions, opportunities or relationships. With the approach of the finger pointed at ourselves instead of at others. How dealing with pride can be a daily struggle and wrestle. That is what I would like to call Pride Inflicted.

K-Drama drops a remix for his hit record That’s a Lie. The remix features CHH lyricist Selah the Corner and up and comer Lank.

90’s Kid is a fun tribute to growing up in the ’90s, both as a Christian and a kid trying to find himself with God. The song is produced by GT (Tha Mash Unit). It features his cousin Lank and GT’s former label mate Nameless Servant.

This music seems to just come easy to Lank.

Okay, for starters this is not my typical review. As a matter of fact, I’m thinking this will be the first in a new series of “reviews” for me. One where I simply give my thoughts on projects of my choosing.

Typically I do a breakdown of each track, but these are projects I’ve enjoyed that I want to make sure you are aware of. So you’re getting my general overview.

When Lank announced his newest project, The Frustrated Producer, I had a feeling that it would make its way onto my list. Here we are.

Big Lank may not be your typical CHH artist, and that is okay. He describes himself as “just an average joe that loves Jesus!” Honestly, that is more than good enough for me. I think that is part of the appeal to the music. On his second album, Lank keeps moving within the lane that more than suits his gifts.

With this project, Lank is sharing his journey as a producer.

“It is an audio movie, you would have to listen to it start to finish to grasp it.” – Lank

Working on a Beat Intro sets a nice starting point for the project as Lank works his way through composing a beat. It is a candid look into the thought process, the highs and lows, that producers experience.

From here, The Frustrated Producer only continues its ascent.

The feel of the album is consistent and smooth. As I said at the beginning, music comes across as natural as breathing for Lank.

Lank has a sound that fits into the modern soundscape while throwing it back to classic hip hop. Whether it is the focus on lyricism, the cadences, or adding just the right elements – it is almost unfair. Unfair for other artists that Lank is this good and unfair that he is not popping on a bigger scale. I think the latter is simply a matter of time.

One thing that adds to the “audio movie” aspect of the album is the carefully constructed skits, something that has tied together every classic album that I can think of. This is an element that not everyone gets right.

For Lank, he knew the story he wanted to tell and his skits help develop the depth and detail for the listener.

A prime example is the lead into the track Second Guessin’ Myself, which is a standout track on the project. The flow pattern blends perfectly with the melody as Lank vents his frustration with artists looking for producers to “hook them up” with discount beats. Which typically means of the $Free.99 variety.

Artists, feel free to take some notes here.

I’m guessing every producer has a Larry or two in their life.

Sometimes you have to exercise both the demons and the leeches. Peep the track Support and you’ll understand. It is a great message of why it okay to be selfish in the right situations. Sometimes you simply have to focus on your best interests or no one will. However, don’t lose compassion for those who truly need it.

Jay Atoms delivers a fantastic feature on the track Got It Like That, a song that calls out rappers who are faking the life they’re living as they try to generate streams.

The run of tracks three through five is a truly great one.

While The Frustrated Producer is not what one would consider Christ-centric, that doesn’t mean that Lank’s faith is absent.

Here’s the skinny, even creatives who are believers struggle with insecurity, anxiety, and more. It’s not always something that gets discussed though. That is why I can appreciate an album like this. As the track Doubt reminds, “God gave you them abilities to go out and flex them”. Lank is pushing a conversation that needs to be had while not losing sight of what is truly important.

This was a great Q4 release and a welcomed way to end the crazy year that has been 2020.


Have you checked out Lank’s The Frustrated Producer?

Drop your thoughts in the comments below! Where do you rank it among this year’s releases?

 

Unfortunately, today’s microwave society doesn’t leave a lot of room, if any, to appreciate art that’s actually better slowly cooked versus artificially reproduced.

The consumer wants it hot and readily available, while the artists want to make as many burger and fry combos as they possibly can, as quickly as they can.

One of the main backfires of this is that we miss good meals, diamonds in the rough, because their prep-time and subsequent shelf-life suggest we should ignore them in favor of brand names on the dollar menu.

Enter Lank and his ‘The Process in the Progress’, a 2018 release.

The timestamp is relevant because as Gospel artists, or anything that’s actually Gospel, we can’t ever really become outdated or irrelevant. With a well thought out and executed Process, Lank triumphantly testifies to this point.

Total packages don’t come along all that often: production, lyrics, songwriting, content all working in a perfect harmony that are the psalmist’s own.

Where there may be layers that are absent in Lank’s choruses and hooks, the fact that simplicity is championed makes perfect sense and speaks volumes to Lank’s evident call as a crusader first, an artist second. 

 

The Process covers a myriad of relatable issues well.

Again, this is impressive due to not only the album’s release date, but any artist understands that just because the public hears a record in a certain season does no justice to all the other seasons the music has actually sat through before entering the atmosphere.

Things like “church hurt” (Fellowship), watching what we ingest (Food Felony), lack of balance (Pendulum Swing), being led by feelings (Not Feelin’ It) and other topics are expertly addressed with bars that both convict as well as entertain.

 

Lank, throughout The Process, shows a penchant for cross-audience appeal as he peppers comedic genius and real-life scenario from start to end in masterful fashion.

This project is thoroughly impressive on many different levels, as its sincerity (and most importantly anointing) challenge the listener to examine themselves, not because they feel as though they have to, but because as a product of the listen, they want to.

 

The Process has its share of features, all well done and executed, but Lank more than holds his own by himself.

Unexpectedly, this album does not disappoint; it is both mature and current, developed and raw; it checks a multitude of boxes.

 

Some albums drop and are ahead of their time, appreciated years after the fact, while others simply stand the test of time. Lank’s ‘The Process in the Progress’ does both. Well played, young man; well played.



How are you feeling about ‘The Process in the Progress’ by Lank? Is this an example of a project that has been slept on by CHH? Listen and let us know in the comments below, or on social media @FiveTwentyCHH!

 

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