From Streetlight Sounds Headquarters

In a press release earlier today, indie collective Streetlight Sounds announced that they have no announcements to make at this time.

Streetlight artist, Thomas Iannucci, gave a statement that “there was nothing new to report.” Iannucci, whose mixtape, The Illyindé Tape, drops on August 24th, continued by saying, “we’ve got nothing going on right now. Just thought we should make that clear.”

Earlier this year, we were told to expect big things from the collective. That all of their roster had music and more on the way. Now, it seems, things may have changed.

This news comes as a shock to the indie hip-hop world.

Ever the trailblazers, it seems that Streetlight Sounds has come to an oversimplified conclusion. Sometimes the best moves in life are the ones you don’t make at all.

Still, we continue to wait for the revolutionary collective’s next move.

Streetlight founder and CEO, who has been busy working on Artist Elevate (his new course for helping independent artists reach their full potential) had this to say, “I’m actually not sure why you even felt the need to send out this press release at all. There’s nothing going on right now.”

“Wait, stop writing this down. This isn’t a statement. Don’t quote me on this. Stop!” – direct quote from J. Crum

The resident vocalist of the group, seni., agrees.

“It’s time to put the rumors to bed. We have no plans at this moment in time. In fact, I’m just in my room chillin’. I haven’t left in a week. It’s nice.”

seni.’s new single, We All Win, drops on August 20th.

This controversial move, to officially announce the doing of absolutely nothing, perhaps shows the sheer genius of the group. It also could throw back the curtain at their true motivation, clout-chasing.

Can you continue to make waves even when you do nothing at all? It seems to work Kanye.

For now, all that we can do is watch. What will they, or won’t they, do next?

The independent artist community continues to grow and Streetlight Sounds is well aware.

A passion that Streetlight owner J. Crum has is to see indie artists succeed.

Crum began the Streetlight venture in part due to the COVID pandemic. Music venues were shut down which brought touring to a halt, something every artist needs to turn profit. He decided that he couldn’t let that stop him. Crum began focusing on digital marketing. Guess what? He made more money through music than ever before, despite a pandemic.

After talking with fellow artists, Crum noticed a need that he thought he could address.

Artists were struggling with making the switch to building a fanbase online.

Crum began offering advice and walking friends step by step through what he did. The thing that he continued to hear was that he should start a company to help more artists. After a lot of thought, that is exactly what he has done.

J. Crum has officially announced the launch of Artist Elevate, an online course focused on archetypal music marketing.

 

“Today, I’m receiving messages almost on a daily basis from people who are on the same journey as you are. Learning how to brand themselves and build a fanbase, while having fun in the process.”

For those familiar with the content already available on Streetlight Sounds website, you are probably already making the connection between Artist Elevate and Crum’s Free Game video series. While countless artists have benefited from the Free Game videos, Crum is set to deliver his knowledge of building a music career in the digital market in a structured online course.

“Until now I’ve always had to turn everyone down. I just didn’t have time to take everything I know about archetypal music marketing and put it into an online course.”

With his Instagram inbox full of messages from indie artists looking to learn his method, Crum was finally convinced that now was the best time to teach others about archetypal music marketing.

“Yes, I’m finally doing it!”

J. Crum has already worked with more than 50 artists around the United States.

The artists who have benefited from Crum’s teaching have already their music careers transform. The key? Building passionate fanbases.

Paying for playlist placement doesn’t work anymore. Crum is looking to fuel the movement of the future. On Monday, July 19, 2021, Crum announced that independent artists have the opportunity to begin seeing things change for them. They can be a part of the shift and begin applying archetypal music marketing to their releases.

If you’re interested in learning how to brand yourself, build a passionate fanbase, and implementing archetypal marketing – then now is your chance.

J. Crum will be teaching a small number of artists everything that he knows on August 16, 2021. He’s putting his knowledge in a package that is easy to digest. You can sign up now to be a part of the limited, exclusive class. Get on the early-bird waitlist.

A free six-part video series will be released as well that covers archetypal music marketing and the online course. By signing up for the *early-bird waitlist, you’ll be notified when the free training goes live. The training will include strategies, techniques, and tactics that Crum has yet to talk publicly about.

*Early registration can increase your chance of getting a spot in the class. You’ll receive a special link one day before the course launches to the public.

On this episode of Beyond the DMs, host Eric N. Boston (@EricBoston3) is joined by indie hip hop artist and Streetlight Sounds founder J. Crum (@jcrummusic)
Confronting the awkwardness of race within Christianity, what “building your own table” looks like, and the purpose behind Streetlight Sounds.

Streetlight Sounds, led by J. Crum, continues to shape their team and has announced the addition of a new artist to their roster.

seni. has officially inked with Streetlight, bringing his limit and genre-pushing talents to an already formidable squad. 

Creating timeless music that reflects an underrepresented culture, the Bay Area native was an easy target for Crum to pursue as he develops Streetlight,

“seni. has been a friend of mine for a really long time,” Crum stated. “I am a huge fan of his artistry and I am a bigger fan of his character and heart. I’m extremely excited to have him [as] a part of the team.”

With music that pays homage to his culture, his roots tie to the South Pacific, seni. also represents the hyphy lifestyle as one of the most evolving artists on the rise.

As seni. explained, “I am very honored to be a part of this. I’m excited to be a part of a team of very talented and driven people.”

“For a while, I was doing everything by myself and with the help of my sister/manager who is also now a part of the Streetlight team (Mele Thompson). To be able to have a team that can help in areas where I lack is a blessing and I’m honored to be a part of this collective. Crum is a person and artist that I have the utmost respect for, so when this opportunity came I knew what I had to do. I’m ready to work and make some noise with the fam.”

The first as part of Streetlight Sounds is a new single, Must Be Nice, that features J. Crum as well as Jessica Crum. The single is available for pre-save now, Click the image below for pre-save details.

For more from seni. and Streetlight Sounds: Website | Twitter | Spotify

 

The big news keeps coming for Hawaiian emcee Thomas Iannucci.

Fresh off of his second Hawaiian Grammy award for Best Hip Hop Album, Iannucci has now officially signed with the man who helped create the award-winning project ‘Kuleana’, J. Crum and Streetlight Sounds.

Streetlight Sounds is a family of creatives who leverage their talents to see their message of faith, redemption, and reconciliation spread across the world.

Iannucci joins Streetlight CEO J. Crum as the second artist on the brand’s roster.

 

The duo of Crum and Iannucci have already proven their ability to create high-quality music. This new partnership promises to deliver even more buzz-worthy content into the future.

Follow Streetlight Sounds and Thomas Iannucci on Twitter @streetlightsnds @ThomasIannucci_

Get the latest at the official website streetlightsounds.co