Ty Brasel, 'Transcendent'

Curb Records / IVAV recording artist Ty Brasel is garnering international buzz with his MAD 2 THE MAX music video featuring fellow IVAV recording artist Jay-Way.

Check out the video for MAD 2 THE MAX below.

MAD 2 THE MAX had its first play on MTV Italy.

Out of the gate, the video reached the Urban Hip Hop Top 10 on MTV.

The track was initially released last fall on Brasel’s fourth album, ‘TRANSCENDENT’. Make room for LeBron shout-outs, synth bass, and tongue-twisting wordplay from Brasel and his label mate.

“Continuing with the themes of purpose and passion, MAD 2 THE MAX is a feel-good banger that is carried by a nonstop flow and a catchy melody,” Brasel says proudly. “This may have been my favorite video I’ve ever done. Planning it with the team was exciting because I knew we were onto something special. We wanted to step outside the box for this one and do something creative, and we had a blast with it. I couldn’t have imagined how amazing it would actually end up being and I couldn’t be prouder of the work everyone put into it.”

In the video, produced and directed by Mike Folabi and his team, we follow detectives Brasel and Jay-Way as they journey through the streets of transcendence, revealing the truth of their investigation. A monochromatic aesthetic gives the audience a timeless sense of space. Juxtaposed with the vintage motif with futuristic tech. The video highlights the song’s focus on their grind and triumph over the opposition as they focus on God’s plan for them.

“The making of the music video felt like shooting a movie. We were just all in character all day, especially Ty,” says Jay-Way who just recently opened for RINI’s European leg of his ‘Past The Naked Eye’ tour. “Ty had the whole crew cracking up because he was so into it. Everybody was so excited and the end product was executed very well. Such an amazing team effort.”

About Ty Brasel:

With more than 85.1 million streams worldwide, Ty Brasel is a contemporary icon of faith-driven hip-hop. He makes music for doubters and believers alike. He mixes rap, pop, and R&B influences with lyrics sourced from his own tragedy-to-triumph life story. Raised on the outskirts of Memphis, Brasel grew up searching for an escape. Often turning to substance abuse and crime for a temporary break from reality. Things changed once he found God. Kickstarting a spiritual shift that saw the young musician abandoning his lifestyle, regaining his passion for life, and signing with Curb Records’ hip-hop division, IVAV. Albums like 2018’s ‘Destined For Greatness’ and 2020’s ‘The Divine Storm’ followed. Brasel continued with 2021’s ‘Destiny, Vol. 1’, then hit a newfound creative peak with his fourth release, ‘TRANSCENDENT’, in 2022.

About Jay-Way:

Jay-Way makes globetrotting hip-hop. It’s a diverse sound with European and American roots, combining rap’s rhythmic delivery with the progressive hooks of pop, the laidback cool of soul music, and the optimistic outlook of gospel. Tying the package together is a multi-lingual artist who’s never been afraid to break boundaries or challenge conventions. A frequent collaborator, he has appeared on albums by Ty Brasel, Steven Malcolm, Jude Barclay, and Jarreau Vandal during the 2020s alone, and even teamed up with rap icon Snoop Dogg to add depth, dimension, and dynamic West Coast flavor to Malcolm’s 2022 remix of ‘Summertime’, a validation of Jay-Way’s meteoric rise, bringing him shoulder-to-shoulder with one of rap music’s modern-day architects.

Jay-Way keeps that pen moving with his first full-length album set to release later this year, an album that proves he’s worthy not only of sharing the same space as his heroes, but of establishing his own territory within the hip-hop space, too. He’s building his own inclusive community — a place where rap, rock, pop, and faith all meet… and everyone is welcome.

The long-awaited album from 5x GMA Dove Award-nominated Christian Hip Hop artist Steven Malcolm is here.

Tree is the third studio album from the CHH sensation.

Malcolm’s landmark album features international stars Snoop Dogg and Shaggy. Adding additional oomph are Malcolm’s CHH homies Derek Minor, KB, Ty Brasel, Canon, and Social Club Misfits.

“This being my third studio album, [I] focused on the growth and fruit that came from a foundation rooted in truth,” says Malcolm. “I stood firm throughout my life and now I’m seeing the fruit of my labor. LEGACY! The gift that continues to bear fruit. Thank you and many blessings to my fans worldwide.”

Tree‘s release arrives a week after premiering smash single.

Included on the album is the hit “Summertime” which features hip hop legend Snoop Dogg and Malcolm’s IVAV labelmate Jay-Way. The visual for the record premiered with Vibe Magazine. Grammy Award-winner Shaggy is also featured on “Fuego (Remix)” which has racked up over 6 million combined streams.

Tree is an eclectic depiction of Malcolm’s past, present, and future.

Each song digs deep into the peaks and valleys that shaped the rapper we currently know. Since releasing his self-titled major-label debut in 2017, Malcolm continues to captivate listeners with spellbinding anthems that celebrate his love for Jesus and the unifying force of hip-hop. The genre-blending rhymer demonstrates his enthusiasm to share his messages with a broad audience.’

Malcolm continues to blur boundaries with Tree.

The album includes star-studded production by Sango, BoogzDaBeast, FNZ, and Social House. It illuminates Malcolm’s growing artistry; his spiritual depth; and his versatility as a hip-hop artist.

Tree arrives via 4 Against 5, Curb | Word Entertainment’s hip-hop imprint. Both of Malcolm’s previous releases cracked the Top 40 on the Billboard Christian charts, receiving multiple award nominations. Due to this past success, Tree is one of 2022’s most highly anticipated CHH releases. Malcolm is even the cover artist on Spotify’s “The Flow” playlist.

Tree is available now across all streaming platforms!

For updates and more information about Steven Malcolm: Facebook | Twitter | Instagram | YouTube

Steven Malcolm unleashed the Summertime music video featuring Snoop Dogg and Jay-Way.

The visual premiered through Vibe Magazine and is the latest from Malcolm’s upcoming album.

It is the newest star-studded collaboration for Malcolm who has previously worked with Shaggy, KB, Social Club Misfits, R3hab, and more. Summertime, featuring Snoop Dogg and Jay-Way, is available now across all DSPs. The record boasts rhymes tighter than Chuck Taylor’s shoelaces. Malcolm refines his flow to compliment the elegance of Snoop’s laid-back style and Jay-Way’s smooth vocals.

“With this record, I wanted to bring an endless tune that will give people that summertime feeling over and over,” says Malcolm.

Malcolm’s IVAV label mate Jay-Way and Snoop effortlessly add their suave swagger to enhance the sweetly harmonious bop.

The record is co-produced by Mikey and Scootie of Social House (Ariana Grande, MGK).

Legendary music and entertainment magazine, Vibe, premiered the music video, stating:

Summertime has the makings of a bonafide anthem for the warmer months of the year and is a continuation of Malcolm’s evolution as a lyricist and songwriter.”

It is not the first foray into Christian music for Snoop Dogg.

The hip hop icon declares “Summertime is back,” in his opening verse. Snoop is a self-professed “born-again Christian” who released his first gospel album in 2018 (Bible of Love). The album peaked at number one on the US Gospel Albums chart for seven weeks. That same year, Steven Malcolm found his own success on the gospel chart with “Not To Us/Good Love”. The record was a radio hit that doubled as the first release from Malcolm’s sophomore album, ‘The Second City’.

This is a party that everyone is invited to. 

Summertime was added to Spotify’s New Music Friday Christian playlist and Apple Christian’s Best New Songs chart. Watch below as rap royalty rides off into the sunset with two rising stars in an IVAV meets Death Row trifecta.

Tree due out Friday, June 3

After a temporary delay, Steven Malcolm’s third studio project is set to drop next week. 

On the upcoming album, all 16-tracks explore Malcolm’s spiritual depth and his versatility as a hip-hop artist. The project includes the international smash “Fuego (R3hab Remix)“. Featuring dancehall icon Shaggy, the record has over 6 million combined streams. The Dove Award-nominated anthem “Glory On Me“, featuring Childish Major and Tylor Hill, is also on the album.

Tree is an eclectic depiction of Malcolm’s past, present, and future. It mixes the spirituality of Sunday morning with the energy of Saturday night.

Tracklist

  1. Heavenly Father [The Fisk Jubilee Singers]
  2. All I Know
  3. Summertime [Snoop Dogg, Jay-Way]
  4. On Point [KB]
  5. Believe In Me
  6. Demons [Plan G, Jude Barclay]
  7. Rooftop Freestyle [Derek Minor]
  8. Red Light Green Light [Ty Brasel, Jay-Way]
  9. Accelerate [Canon]
  10. Ain’t Playin [Social Club Misfits]
  11. Lately
  12. Great [Waldo]
  13. Respect
  14. Jah Ah De King
  15. Glory On Me [Childish Major, Taylor Hill]
  16. Fuego (R3hab Remix) [Shaggy]

For updates and more information about Steven Malcolm: Facebook | Twitter | Instagram | YouTube