Tag: 2point0

When a record gets a part two, you know that you’re on to something.

If you are highlighting the city you’re invested in, then it’s understandable there would be a lot to say.

That is the case for 2.0 (2point0). The hip-hop artist out of Atlanta rides for his town. On 4 My City parts 1 & 2, he shares with the listener exactly what “The A” means for him as an artist.

“2.0 is extremely community-focused and wanted to create something to bring attention to the less glamorous responsibilities that come with having influence.”

I loved the original record. Part 2 only added to what was an already growing admiration for 2.0.

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How it Started

“Where some see a waste of time and a hindrance to a career, I see a way to make an impact that music alone never could. Spending time in prisons, shelters, and schools is my heart…my motivation. Based on the scripture Acts 1:8, I believe when Christ told them to witness it was in a particular order. Denoting priority. I believe Jerusalem was first because it was Jesus’ hometown. The people closest to you should be first partakers of you sharing God’s love.”

“I originally released [4 My City] early in 2020, right around the time of the pandemic hitting. The concept was important enough to represent with a more trap feel (Part 2) to drive the point a little deeper.”

“I had the lyrics and direction for it already. Both beats were made to fit where I wanted it to go.”

Creation

“It originally was to be a feature track.”

“The artist had a family emergency and had to leave town. It was taking too long to finish the song, both times, so I just wrote a second verse [for both].”

“I knew I had something that, if I pulled it off right, could be huge!”

“I’m from Atlanta and know a lot of people for a lot of different reasons. I knew if I did this right not only would it pull them together as supporters, but the message would redirect some of what we expected from the successful. The first iteration was good…but missing a level of appeal.”

“I redid it (Part 2) with more of a club production. It’s been doing pretty well since.”

“I wanted to make sure it was more fitting for city environments, but also released and presented in a way that would enhance, not distract, from the content. I hired a PR, did a press release, and invested in the marketing more than ever so it’s received correctly and holds the attention of the audience.”

Doing a Part Two

“Being from Atlanta is big for me. So much so that it’s hard for me to realize the advantage because some things are just normal. The culture, the mindsets, and [the] way we talk.”

“My family gave me principles to live by, but my city helped to frame them. I wouldn’t rather be from anywhere else. I wanted to capture the sound and perspective of my city most in our genre can’t authentically give.”

“I knew the message was dope and [it] was something everybody could get behind, but I questioned the packaging. That’s where version two came from. Performing in all types of venues, I wanted the production to be more club-friendly and be more aligned with what was going on in music today. I wanted to make something that would be easy to perform in those environments in a way that didn’t compromise the message.”

Videos

“What I wanted to do was to show ‘my city’…sides that most artists usually don’t capture.”

“Everywhere I showed [in the videos], I am really there on a regular basis. The reactions are all real life.”

“Most artists these days claim the eastside (whether they’re from there or not) and the northside. When I’m talking artists and city, I’m talking mainstream and CHH”

“The difference in the two for me subtle. Part two I just wanted to dig in a bit more and give it a little more raw Atlanta. What’s known as ‘4 Seasons’ is one of the last hoods in the city and everybody can’t go over there. Yo Gotti went out there to shoot a video…let’s just say it ain’t work out. The other spot was in College Park. I’m from the southwest side, last of a dying breed.”

“I love my city – serve my city – am well known in my city. I wanted to create something that showed that, but also was something the city could get behind.”

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Did 2.0 hit the mark in creating not one, but two anthems for ATL? Are you feeling Part 1 or 2 more? Hit the comments and let us know!